White Square announced the winners for 2020
On July 9, the Award Ceremony of the winners of creative events in Europe – International Advertising Festival White Square, which this year was the first time held online and performed on the international stage under the slogan Time to Win! This year, 937 entries from participants from 31 countries competed for festival awards in Creativity, Branding, Creative Effectiveness, Marketing, Media, Digital and Change for Good categories. Jury discussions were held in the format of live conferences with participation of highly recognized and awarded creative directors of the leading agencies from around the world. Watch White Square 2020 Award Ceremony here.
Alena Ustinovich, Chairman of Board of Association of Communication and Marketing Agencies of Belarus, producer of White Square festival, noted: « For communications industry, this year has been a real challenge in every country around the world, a challenge for each of us and for our teams. Today, as never before, our industry needs a fresh breath, a portion of inspiration and a bit of creative adventurism, which we ourselves usually carry to all spheres of the economy, culture and society as a whole, thanks to Advertising Festivals in general and White Square in particular. I am glad that almost one thousand entries that took part in the festival reflected strong nature of our industry, which is committed and able to win».
Creative agency of the festival, which received the biggest number of awards – BBDO Moscow, Russia.
Belarusian agency of the festival – TDI Group Belarus.
GRAND-PRIX
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
entry Russian Yoga School, Zebra Hero, Russia
CHANGE FOR GOOD
S. CHANGE FOR GOOD
S1 Change for Good / Film
Gold
entry The Choice, Marvelous LLC, Russia
entry Russian Yoga School, Zebra Hero, Russia
Silver
entry The safest place, Artem Nugmanov/Self employed, Russia
Bronze
entry Closer to moms, Salmon Graphics, Belarus
Short-list
entry Now You Understand, Not Perfect Riga, Latvia
entry Stay at Home, Not Perfect Riga, Latvia
entry Fast internet for meaningful use, Not Perfect Riga, Latvia
entry My Lockdown, Mr. Da Vinci, Brazil
S2 Change for Good / Print
Gold
entry Special Edition, Y agency, Ukraine
Silver
entry For More Life, Kraken, Georgia
entry Art of Quarantine, Looma, Ukraine
entry Equal Colors, White Rabbit Budapest, Hungary
entry Read vs. Covid, SEED a creative agency, Kazakhstan
Bronze
entry Don’t play hide-and-seek with life, Kollegi, Russia
entry Off Road, in house, Mood, Peru
entry Mask the tunnels, Havas Creative Group Ukraine, Ukraine
Short-list
entry Burger King Belgium – Stay Home, Buzzman, France
entry The Physical Violence Virus Cell, Cheil Centrade, Romania
entry Hair Dryer, Salsa, Peru
series Another seas, entries Another seas: The Sea of Tranquility, Another seas: Acidalian Sea, Ruport, Russia
S3 Change for Good / Radio
Silver
entry Sea of ideas, Leo Burnett Ukraine, Ukraine
S4 Change for Good / Campaign
Gold
entry We Are Siberia, TUTKOVBUDKOV, russia
entry A Team of One, Loong, China
Silver
entry Font of Kindness, SMETANA, Russia
entry The sound of Indifference, watergunz, Georgia
entry Our Sea, Possible Moscow x Suprematika, Russia
entry Birds Records, BBDO Moscow, Russia
entry N23, Action, Russia
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
Bronze
entry A Humane Ending, Nord DDB Riga, Latvia
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
entry Survivors, BBDO Moscow, Russia
entry My Name Is Enough, Doping Creative Agency, Armenia
entry Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)
Short-list
entry #BoobCulture – Breast Cancer Awareness campaign, Nord DDB Riga, Latvia
entry Unsilent bouquet, GForce/Grey, Kazakhstan
entry #safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia
entry Wheelchange Tours, FCB Lisbon, Portugal
Special prize for great impact
entry Font of Kindness, SMETANA, Russia
Special prize for product design
entry Wheelchange Tours, FCB Lisbon, Portugal
S5 Change for Good / Interactive
Gold
entry Terms Against Bullying, White Rabbit Budapest, Hungary
Silver
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)
Bronze
entry FlyHome, TUTKOVBUDKOV, Russia
entry Trip In The Dark , Voskhod, Russia (moved from S4 Change for Good / Campaign)
Short-list
entry #TakeMEMEhome, BBDO Moscow, Russia
DIGITAL
D. DIGITAL
D1 Websites
Bronze
entry Trip In The Dark, Voskhod, Russia
Short-list
entry BBDO Daily, Proximity Russia, Russia
D2 Interactive projects
Bronze
entry “Look at the World like a Child”, Humanz, Russia
entry Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
Short-list
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
D3 Online video & Viral film
Gold
entry Ad that you can feel by skin, Proximity Russia, Russia
Silver
entry Russian Yoga School, Zebra Hero, Russia
Bronze
entry Last rave, Zebra Hero, Russia
Short-list
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry Birds Records, BBDO Moscow, Russia
D4 Pre-rolls
Bronze
entry Ad that you can feel by skin, Proximity Russia, Russia
D6 Digital Campaign
Gold
entry Birds Records, BBDO Moscow, Russia
Silver
entry The Greatest Reads, Contrapunto, Russia
Bronze
entry AI Versus, Voskhod, Russia
D7 Viral campaign
Gold
entry Russian Yoga School, Zebra Hero, Russia
Bronze
entry Trivial Pursuit Hotel, Media Agency – OMD Media Direction; Communication Agency – Leo Burnett Moscow, Russia
Short-list
entry VOKA SMARTFAKE, TDI GROUP, Belarus
D8 Social & Influencer Campaign
Gold
entry Russian Yoga School, Zebra Hero, Russia
Bronze
entry #TakeMEMEhome, BBDO Moscow, Russia
Short-list
entry Tera Botin, Leavingstone, Georgia
D9 Native Advertising
Silver
entry Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)
Bronze
entry Ad Blindness? Hacked!, getbob agency, Belarus
entry Last Rave, Zebra Hero, Russia
D10 Branded tech and innovations
Silver
entry The Greatest Reads, Contrapunto, Russia
Bronze
entry Dodo open source pizza, BBDO Moscow, Russia
Short-list
entry Tone de Cabaret, Socialist, Russia
D11 Digital Craft
Bronze
entry The Greatest Reads, Contrapunto, Russia
entry Trip In The Dark, Voskhod, Russia
G. MOBILE
G1 Mobile websites
Bronze
entry Terms Against Bullying, White Rabbit Budapest, Hungary
G2 Apps
Short-list
entry Kinder of the future!, Humanz, Russia
G4 AR / VR / 360Вє videos
Bronze
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
G5 Activation by location / Voice activation
Gold
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
G8 Mobile Tech and Innovations
Silver
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
T. CREATIVE DATA
T1 Data-enhanced Creativity
Silver
entry AI Versus, Voskhod, Russia
Bronze
entry Dodo open source pizza, BBDO Moscow, Russia
T3 Data storytelling
Silver
entry AI Versus, Voskhod, Russia
T4 Use of Real-time Data
Bronze
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
T5 Social Data & Insight
Silver
entry Terms Against Bullying,White Rabbit Budapest, Hungary
Bronze
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
MEDIA
V. CHANNELS
Short-list
V3 Print / Outdoor
entry Boosting sales with a single billboard, e:mg, Russia
V4 Ambient Media
Gold
entry Trivial Pursuit Hotel, Media Agency – OMD Media Direction; Communication Agency – Leo Burnett Moscow, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia
Silver
entry The Death of The Warsaw Palm, Syrena Communications, Poland
Short-list
entry Knowledge Leads to Freedom, Leavingstone, Georgia
entry Our Sea, Possible Moscow x Suprematika, Russia
V5 Events
Short-list
entry Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia
entry Nerf battle in real life, e:mg, Russia
V6 Digital platforms
Silver
entry Trip in the dark, Voskhod, Russia
V8 Social Platforms
Short-list
entry A Letter from the Future, VOZDUH brand & communications, Russia
V9 Technology
Gold
entry AI Versus, Voskhod, Russia
Bronze
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
Short-list
entry Tone de Cabaret, Socialist, Russia
V10 Branded content
Silver
entry Birds Records, BBDO Moscow, Russia
entry All At Once, Voskhod, Russia
Short-list
entry 5% is a lot!, 12, Russia
W. EXCELLENCE IN MEDIA
W1 Excellence in Media insights and Stategy
Silver
entry Perfect Search, BBDO Moscow, Russia
W3 Excellence in Media Engagement
Gold
entry Trivial Pursuit Hotel, Media Agency – OMD Media Direction; Communication Agency – Leo Burnett Moscow, Russia
Silver
entry We Are Siberia, TUTKOVBUDKOV, Russia
W4 Use of Data
Gold
entry AI Versus, Voskhod, Russia
M. MEDIA CAMPAIGN
M1 Integrated Campaign
Gold
entry We Are Siberia, TUTKOVBUDKOV, Russia
Silver
entry Complaining, Not Perfect Tallinn, Estonia
Bronze
entry #Date_With_Art, Postmen DA, Ukraine
M2 Low Budget Campaign
Gold
entry Perfect Search, BBDO Moscow, Russia
Bronze
entry Survivors, BBDO Moscow, Russia
M3 Influencer Campaign
Gold
entry A Team of One, Loong, China
Silver
entry Tera Botin, Leavingstone, Georgia
entry Birds Records, BBDO Moscow, Russia
Bronze
entry REN TIME, AIDA Pioneer, Belarus
CREATIVE
F. FILM
F1 Film TV/Screens
Bronze
entry MATRIX, Forte Grey, Belarus
Short-list
entry working hours, Not Perfect Vilnius, Lithuania
entry No ties allowed, Voskhod, Russia
F2 Online
Gold
entry Birds Records, BBDO Moscow, Russia
entry Russian Yoga School, Zebra Hero, Russia
Silver
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry The sound of Indifference, watergunz, Georgia
Bronze
entry The Kommunalka, Leo Burnett Moscow, Russia
entry Series Big Foot, Forte Grey, Belarus
Short-list
entry Runners guide to Riga, Nord DDB Riga, Latvia
entry Ad that you can feel by skin, Proximity Russia, Russia
entry MATRIX SHORT, Forte Grey, Belarus
entry Stronger than crisis, Voskhod, Russia
entry Carp, AIDA Pioneer, Belarus
Silver
entry The Kommunalka, Leo Burnett Moscow, Russia
entry All At Once, Voskhod, Russia
entry Tatarka – AU, Little Big family, Uzbekistan
Bronze
entry Terem “Assortment”, Perspecrive Pro., Russia (moved from F1 TV/Screens)
entry MATRIX, Forte Grey, Belarus
entry The sound of Indifference, watergunz, Georgia
Серия работ NUGO – 007, entry NUGO – 007 – Snow, entry NUGO – 007 – Coolant, Mozaika, Georgia
Short-list
entry Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan
entry Super Jars, Svetly Story, Russia
K. INTEGRATED
K1 Omni-channel Campaign
Gold
entry The New National Anthem Edition, Impact BBDO, UAE
Silver
entry The Greatest Reads, Contrapunto, Russia
entry Our Sea, Possible Moscow x Suprematika, Russia
Short-list
entry Complaining, Not Perfect Tallinn, Estonia
entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
entry My Name Is Enough, Doping Creative Agency, Armenia
K2 Digital Campaign
Silver
entry The Greatest Reads, Contrapunto, Russia
entry Birds Records, BBDO Moscow, Russia
entry Russian Yoga School, Zebra Hero, Russia
K3 Social & Influencer Campaign
Gold
entry #TakeMEMEhome, BBDO Moscow, Russia
entry Font of Kindness, SMETANA, Russia
Short-list
entry Russian Yoga School, Zebra Hero, Russia
K4 Viral Campaign
Bronze
entry Russian Yoga School, Zebra Hero, Russia
entry My Name Is Enough, Doping Creative Agency, Armenia
K5 Brand Launch / Re-launch Campaign
Gold
entry We Are Siberia, TUTKOVBUDKOV, Russia
Bronze
entry Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
Short-list
entry Continental IceContact: “Winter’s revolution” – first ever unmanned test drive of tires”, Action, Russia
K6 Brand Loyalty Campaign
Short-list
entry Freedom is near, Movie, Russia
K7 Breakthrough on a Budget
Gold
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
Silver
entry Survivors, BBDO Moscow, Russia
entry Dodo open source pizza, BBDO Moscow, Russia
Bronze
entry N23, Action, Russia
Short-list
entry Delivery of Fate, Ruport, Russia
K8 Selfpromo
Silver
entry DeepBogusky, Andrey Tyukavkin, Latvia
Bronze
entry Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
K9 Creative Strategy
Gold
entry Birds Records, BBDO Moscow, Russia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Gold
entry Birds Records, BBDO Moscow, Russia
Silver
entry The Greatest Reads, Contrapunto, Russia
entry All At Once, Voskhod, Russia
Bronze
entry Tatarka – AU, Little Big family, Uzbekistan
Short-list
entry Last rave, Zebra Hero, Russia
N2 Audio branded content
Gold
entry Birds Records, BBDO Moscow, Russia
N3 Interactive branded content
Gold
entry Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
Short-list
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
N4 Branded events
Short-list
entry Trash talk, Nord DDB Riga, Latvia
N5 Brand experience
Gold
entry Trivial Pursuit Hotel, Communication Agency – Leo Burnett Moscow; Media Agency – OMD Media Direction, Russia
Silver
entry Wheelchange Tours, FCB Lisbon, Portugal
Short-list
entry Dodo open source pizza, BBDO Moscow, Russia
Special prize – Appreciation award
entry Wheelchange Tours, FCB Lisbon, Portugal
O. OUTDOOR
O1 Billboards
Gold
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
O4 Ambient
Bronze
entry Knowledge Leads to Freedom, Leavingstone, Georgia
entry Coming OutDoor, FCB Lisbon, Portugal
entry My Name Is Enough, Doping Creative Agency, Armenia
Short-list
entry We Are Siberia, TUTKOVBUDKOV, Russia
O5 Innovation in Оutdoor
Gold
entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
Special prize for national spirit
entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
P. PRINT
Silver
Серия работ The Navigate Poster, entry New York, entry Milan, entry London, entry Beijing, Leo Burnett Moscow, Russia
Bronze
entry Save Classic Blue (moved from P3 Innovation in Print), White Rabbit Budapest, Hungary
Short-list
entry That`s how we write the history, Royal Kusto, Kazakhstan
entry Hot Dog, Not Perfect Vilnius, Lithuania
entry Turn your intensity on, Not Perfect Minsk, Belarus
entry Cashless, Endorphin, Azerbaijan
entry A Regular Weapon, Possible Moscow, Russia
P4 Print Craft
Gold
entry Equal Colors, White Rabbit Budapest, Hungary
Short-list
Series Dolls, entry Dolls, entry Dolls Blue Dress, Acqua, Italy
R. RADIO & AUDIO
R1 Radio & Streaming
Gold
entry Birds Records, BBDO Moscow, Russia
Short-list
entry Sea of ideas, Leo Burnett Ukraine, Ukraine
R2 Excellence in Audio
Short-list
entry The sound of Indifference, watergunz, Georgia
MARKETING
A. BRAND EXPERIENCE & ACTIVATION
A2 Brand Experience
Silver
entry Trivial Pursuit Hotel, Communication Agency – Leo Burnett Moscow; Media Agency – OMD Media Direction, Russia
Short-list
entry N23, Action, Russia
entry Russian Yoga School, Zebra Hero, Russia
entry AI Versus, Voskhod, Russia
A3 Technology & Touchpoints
Bronze
entry AI Versus, Voskhod, Russia
Short-list
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
А4 Consumer Engagement
Bronze
entry We Are Siberia, TUTKOVBUDKOV, Russia
Short-list
entry N23, Action, Russia
entry Ad Blindness? Hacked!, getbob agency, Belarus
entry Let’s beer more local, GREAT, Russia
entry The taste of Moscow, Marvelous, Russia
A5 Strategy
Gold
entry Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)
Silver
entry Birds Records, BBDO Moscow, Russia
A6 Campaign
Bronze
entry We Are Siberia, TUTKOVBUDKOV, Russia
Short-list
entry Russian Yoga School, Zebra Hero, Russia
A7 Breakthrough on a Budget
Gold
entry N23, Action, Russia
Silver
entry VOKA SMARTFAKE, TDI GROUP, Belarus
Bronze
entry Delivery of Fate, Ruport, Russia
Short-list
entry Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)
C. PR
C1 PR Practices & Technics
Silver
entry A Team of One, Loong, China
Bronze
entry N23, Action, Russia
C2 Digital & Social
Silver
entry Russian Yoga School, Zebra Hero, Russia
Short-list
entry AI Versus, Voskhod, Russia
C3 Influencer
Silver
entry Birds Records, BBDO Moscow, Russia
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
Short-list
entry Russian Yoga School, Zebra Hero, Russia
C5 Campaign
Short-list
entry VOKA SMARTFAKE, TDI GROUP, Belarus
H. DIRECT
H1 Channels
Silver
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
Bronze
entry N23, Action, Russia
Short-list
entry Our Sea, Possible Moscow x Suprematika, Russia
H3 Digital & Social
Bronze
entry UFC CHATBOT, Outofthebox, Russia
H4 Strategy
Gold
entry N23, Action, Russia
H5 Campaign
Gold
entry Birds Records, BBDO Moscow, Russia
I. INNOVATIONS
I1 Innovations
Silver
entry DeepBogusky, Andrey Tyukavkin, Latvia
Bronze
entry Birds Records, BBDO Moscow, Russia
Short-list
entry Dodo open source pizza, BBDO Moscow, Russia
Special prize for craziness
entry DeepBogusky, Andrey Tyukavkin, Latvia
CREATIVE EFFECTIVENESS
E. CREATIVE EFFECTIVENESS
E1 Short-term Creative Effectiveness
Gold
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
E2 Long-term Creative Effectiveness
Short-list
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
E3 Breakthrough on a Budget
Gold
entry VOKA SMARTFAKE, TDI GROUP, Belarus
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
Gold
entry Kurnaya izba, Terminal design, Russia
Silver
entry Tashkent City Identity Design, MA’NO Branding, Uzbekistan
Bronze
entry OSOM, Voskhod, Russia
entry Classic Picnic Identity, Leo Burnett Ukraine, Ukraine
entry ME’MOR Architects Award, MA’NO Branding, Uzbekistan
Short-list
entry Digital Chain rebranding, Digital Chain, Cyprus
B2 Rebrand / Refresh of an Еxisting Brand
Silver
entry Kaspersky rebranding, Plenum.CX, Russia
Short-list
entry Forest Cats Redesign, 13 floor, Russia
entry ACME “A Journey Through Smart Life” Rebranding Campaign, Caption, Lithuania
entry Norebo, Ermolaev Bureau, Russia
entry Lamoda Rebranding, Shuka Design, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia
B3 Promotional Printed Materials
Bronze
entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
entry deSidera, Acqua, Italy
B4 Promotional Item Design
Bronze
entry Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)
Short-list
entry Digital Detox Line, Not Perfect Riga, Latvia
entry Yellow and white press, Salmon Graphics, Belarus
B5 Brand Environment & Experience Design
Bronze
entry The Peak, The Embassy, Italy
Short-list
entry Nova Artizana, OTVETDESIGN, Russia
entry Kaspersky rebranding, Plenum.CX, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia
B7 Design Craft
Bronze
entry #VictoryFont May, RT, Russia
Short-list
entry OSOM, Voskhod, Russia
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
Bronze
entry See the Future through Our Eyes, Possible Moscow, Russia
Short-list
entry Trip In The Dark, Voskhod, Russia
Q3 Social Media Design
Bronze
entry #VictoryFont May, RT, Russia
Q4 Design of virtual promo-tools
Short-list
entry BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold
entry Absolut Comeback / Recycle, Drama Queen Communications, Sweden
Silver
entry Woodker, PG Brand Reforming Poland, Poland/Belarus
entry Premiere of Taste, Depot branding agency, Russia
Bronze
entry Like a bird, OTVETDESIGN, Russia
Short-list
entry Redesign of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia
entry Dzuba, LOGA BIGA, Belarus
entry Yo&Go, Depot branding agency, Russia
entry Veivi: Delicate balance of wellbeing, Depot branding agency, Russia
X2 Packaging of non-food products
Gold
entry N23, Action, Russia
entry BRITE, Depot branding agency, Russia
Bronze
entry Canonpharma, REPINA branding, Russia
Short-list
entry WonderLab, Depot branding agency, Russia
X3 Innovation in Рackaging
Short-list
entry Zombeer – beer packaging, SLD Agency, Russia
entry Jägermeister custom label, Panda Digital, Russia
entry Natural packaging for natural products, Synthesis creative lab, Uzbekistan
PRIZES OF MASS MEDIA JURY
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry Traces, AIDA Pioneer, Belarus
entry Taxi on batteries, AIDA Pioneer, Belarus
entry Art of Quarantine, Looma, Ukraine
entry BALKONYARTIST, The Smarts, Bulgaria
entry FlyHome, TUTKOVBUDKOV, Russia
Special prize from MASS MEDIA JURY, introduced by Artox Media Digital Group
entry Ad Blindness? Hacked!, getbob agency, Belarus
Special prize from MASS MEDIA JURY for humor
entry Burger King France – Always Maintain Distance, Buzzman, France
SPECIAL PRIZES FROM FESTIVAL PARTNERS
Special prize from typography Druk-S
entry Hair Dryer, Salsa, Peru
Special prize from АКМА (Belarus) for Refreshing Event Solution
entry Canada Dry Snow Experience, Furia, Chile
Special prize from АCAR (Russia)
entry Complaining, Not Perfect Tallinn, Estonia
Special prize from NAAI (Uzbekistan)
entry Quarantine Entertainment, Kinograf, Ukraine
GRAND-PRIX
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
entry Russian Yoga School, Zebra Hero, Russia
CHANGE FOR GOOD
S. CHANGE FOR GOOD
S1 Change for Good / Film
Gold
entry The Choice, Marvelous LLC, Russia
entry Russian Yoga School, Zebra Hero, Russia
Silver
entry The safest place, Artem Nugmanov/Self employed, Russia
Bronze
entry Closer to moms, Salmon Graphics, Belarus
Short-list
entry Now You Understand, Not Perfect Riga, Latvia
entry Stay at Home, Not Perfect Riga, Latvia
entry Fast internet for meaningful use, Not Perfect Riga, Latvia
entry My Lockdown, Mr. Da Vinci, Brazil
S2 Change for Good / Print
Gold
entry Special Edition, Y agency, Ukraine
Silver
entry For More Life, Kraken, Georgia
entry Art of Quarantine, Looma, Ukraine
entry Equal Colors, White Rabbit Budapest, Hungary
entry Read vs. Covid, SEED a creative agency, Kazakhstan
Bronze
entry Don’t play hide-and-seek with life, Kollegi, Russia
entry Off Road, in house, Mood, Peru
entry Mask the tunnels, Havas Creative Group Ukraine, Ukraine
Short-list
entry Burger King Belgium – Stay Home, Buzzman, France
entry The Physical Violence Virus Cell, Cheil Centrade, Romania
entry Hair Dryer, Salsa, Peru
series Another seas, entries Another seas: The Sea of Tranquility, Another seas: Acidalian Sea, Ruport, Russia
S3 Change for Good / Radio
Silver
entry Sea of ideas, Leo Burnett Ukraine, Ukraine
S4 Change for Good / Campaign
Gold
entry We Are Siberia, TUTKOVBUDKOV, russia
entry A Team of One, Loong, China
Silver
entry Font of Kindness, SMETANA, Russia
entry The sound of Indifference, watergunz, Georgia
entry Our Sea, Possible Moscow x Suprematika, Russia
entry Birds Records, BBDO Moscow, Russia
entry N23, Action, Russia
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
Bronze
entry A Humane Ending, Nord DDB Riga, Latvia
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
entry Survivors, BBDO Moscow, Russia
entry My Name Is Enough, Doping Creative Agency, Armenia
entry Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)
Short-list
entry #BoobCulture – Breast Cancer Awareness campaign, Nord DDB Riga, Latvia
entry Unsilent bouquet, GForce/Grey, Kazakhstan
entry #safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia
entry Wheelchange Tours, FCB Lisbon, Portugal
Special prize for great impact
entry Font of Kindness, SMETANA, Russia
Special prize for product design
entry Wheelchange Tours, FCB Lisbon, Portugal
S5 Change for Good / Interactive
Gold
entry Terms Against Bullying, White Rabbit Budapest, Hungary
Silver
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)
Bronze
entry FlyHome, TUTKOVBUDKOV, Russia
entry Trip In The Dark , Voskhod, Russia (moved from S4 Change for Good / Campaign)
Short-list
entry #TakeMEMEhome, BBDO Moscow, Russia
DIGITAL
D. DIGITAL
D1 Websites
Bronze
entry Trip In The Dark, Voskhod, Russia
Short-list
entry BBDO Daily, Proximity Russia, Russia
D2 Interactive projects
Bronze
entry “Look at the World like a Child”, Humanz, Russia
entry Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
Short-list
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
D3 Online video & Viral film
Gold
entry Ad that you can feel by skin, Proximity Russia, Russia
Silver
entry Russian Yoga School, Zebra Hero, Russia
Bronze
entry Last rave, Zebra Hero, Russia
Short-list
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry Birds Records, BBDO Moscow, Russia
D4 Pre-rolls
Bronze
entry Ad that you can feel by skin, Proximity Russia, Russia
D6 Digital Campaign
Gold
entry Birds Records, BBDO Moscow, Russia
Silver
entry The Greatest Reads, Contrapunto, Russia
Bronze
entry AI Versus, Voskhod, Russia
D7 Viral campaign
Gold
entry Russian Yoga School, Zebra Hero, Russia
Bronze
entry Trivial Pursuit Hotel, Media Agency – OMD Media Direction; Communication Agency – Leo Burnett Moscow, Russia
Short-list
entry VOKA SMARTFAKE, TDI GROUP, Belarus
D8 Social & Influencer Campaign
Gold
entry Russian Yoga School, Zebra Hero, Russia
Bronze
entry #TakeMEMEhome, BBDO Moscow, Russia
Short-list
entry Tera Botin, Leavingstone, Georgia
D9 Native Advertising
Silver
entry Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)
Bronze
entry Ad Blindness? Hacked!, getbob agency, Belarus
entry Last Rave, Zebra Hero, Russia
D10 Branded tech and innovations
Silver
entry The Greatest Reads, Contrapunto, Russia
Bronze
entry Dodo open source pizza, BBDO Moscow, Russia
Short-list
entry Tone de Cabaret, Socialist, Russia
D11 Digital Craft
Bronze
entry The Greatest Reads, Contrapunto, Russia
entry Trip In The Dark, Voskhod, Russia
G. MOBILE
G1 Mobile websites
Bronze
entry Terms Against Bullying, White Rabbit Budapest, Hungary
G2 Apps
Short-list
entry Kinder of the future!, Humanz, Russia
G4 AR / VR / 360Вє videos
Bronze
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
G5 Activation by location / Voice activation
Gold
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
G8 Mobile Tech and Innovations
Silver
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
T. CREATIVE DATA
T1 Data-enhanced Creativity
Silver
entry AI Versus, Voskhod, Russia
Bronze
entry Dodo open source pizza, BBDO Moscow, Russia
T3 Data storytelling
Silver
entry AI Versus, Voskhod, Russia
T4 Use of Real-time Data
Bronze
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
T5 Social Data & Insight
Silver
entry Terms Against Bullying,White Rabbit Budapest, Hungary
Bronze
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
MEDIA
V. CHANNELS
Short-list
V3 Print / Outdoor
entry Boosting sales with a single billboard, e:mg, Russia
V4 Ambient Media
Gold
entry Trivial Pursuit Hotel, Media Agency – OMD Media Direction; Communication Agency – Leo Burnett Moscow, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia
Silver
entry The Death of The Warsaw Palm, Syrena Communications, Poland
Short-list
entry Knowledge Leads to Freedom, Leavingstone, Georgia
entry Our Sea, Possible Moscow x Suprematika, Russia
V5 Events
Short-list
entry Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia
entry Nerf battle in real life, e:mg, Russia
V6 Digital platforms
Silver
entry Trip in the dark, Voskhod, Russia
V8 Social Platforms
Short-list
entry A Letter from the Future, VOZDUH brand & communications, Russia
V9 Technology
Gold
entry AI Versus, Voskhod, Russia
Bronze
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
Short-list
entry Tone de Cabaret, Socialist, Russia
V10 Branded content
Silver
entry Birds Records, BBDO Moscow, Russia
entry All At Once, Voskhod, Russia
Short-list
entry 5% is a lot!, 12, Russia
W. EXCELLENCE IN MEDIA
W1 Excellence in Media insights and Stategy
Silver
entry Perfect Search, BBDO Moscow, Russia
W3 Excellence in Media Engagement
Gold
entry Trivial Pursuit Hotel, Media Agency – OMD Media Direction; Communication Agency – Leo Burnett Moscow, Russia
Silver
entry We Are Siberia, TUTKOVBUDKOV, Russia
W4 Use of Data
Gold
entry AI Versus, Voskhod, Russia
M. MEDIA CAMPAIGN
M1 Integrated Campaign
Gold
entry We Are Siberia, TUTKOVBUDKOV, Russia
Silver
entry Complaining, Not Perfect Tallinn, Estonia
Bronze
entry #Date_With_Art, Postmen DA, Ukraine
M2 Low Budget Campaign
Gold
entry Perfect Search, BBDO Moscow, Russia
Bronze
entry Survivors, BBDO Moscow, Russia
M3 Influencer Campaign
Gold
entry A Team of One, Loong, China
Silver
entry Tera Botin, Leavingstone, Georgia
entry Birds Records, BBDO Moscow, Russia
Bronze
entry REN TIME, AIDA Pioneer, Belarus
CREATIVE
F. FILM
F1 Film TV/Screens
Bronze
entry MATRIX, Forte Grey, Belarus
Short-list
entry working hours, Not Perfect Vilnius, Lithuania
entry No ties allowed, Voskhod, Russia
F2 Online
Gold
entry Birds Records, BBDO Moscow, Russia
entry Russian Yoga School, Zebra Hero, Russia
Silver
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry The sound of Indifference, watergunz, Georgia
Bronze
entry The Kommunalka, Leo Burnett Moscow, Russia
entry Series Big Foot, Forte Grey, Belarus
Short-list
entry Runners guide to Riga, Nord DDB Riga, Latvia
entry Ad that you can feel by skin, Proximity Russia, Russia
entry MATRIX SHORT, Forte Grey, Belarus
entry Stronger than crisis, Voskhod, Russia
entry Carp, AIDA Pioneer, Belarus
Silver
entry The Kommunalka, Leo Burnett Moscow, Russia
entry All At Once, Voskhod, Russia
entry Tatarka – AU, Little Big family, Uzbekistan
Bronze
entry Terem “Assortment”, Perspecrive Pro., Russia (moved from F1 TV/Screens)
entry MATRIX, Forte Grey, Belarus
entry The sound of Indifference, watergunz, Georgia
Серия работ NUGO – 007, entry NUGO – 007 – Snow, entry NUGO – 007 – Coolant, Mozaika, Georgia
Short-list
entry Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan
entry Super Jars, Svetly Story, Russia
K. INTEGRATED
K1 Omni-channel Campaign
Gold
entry The New National Anthem Edition, Impact BBDO, UAE
Silver
entry The Greatest Reads, Contrapunto, Russia
entry Our Sea, Possible Moscow x Suprematika, Russia
Short-list
entry Complaining, Not Perfect Tallinn, Estonia
entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
entry My Name Is Enough, Doping Creative Agency, Armenia
K2 Digital Campaign
Silver
entry The Greatest Reads, Contrapunto, Russia
entry Birds Records, BBDO Moscow, Russia
entry Russian Yoga School, Zebra Hero, Russia
K3 Social & Influencer Campaign
Gold
entry #TakeMEMEhome, BBDO Moscow, Russia
entry Font of Kindness, SMETANA, Russia
Short-list
entry Russian Yoga School, Zebra Hero, Russia
K4 Viral Campaign
Bronze
entry Russian Yoga School, Zebra Hero, Russia
entry My Name Is Enough, Doping Creative Agency, Armenia
K5 Brand Launch / Re-launch Campaign
Gold
entry We Are Siberia, TUTKOVBUDKOV, Russia
Bronze
entry Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
Short-list
entry Continental IceContact: “Winter’s revolution” – first ever unmanned test drive of tires”, Action, Russia
K6 Brand Loyalty Campaign
Short-list
entry Freedom is near, Movie, Russia
K7 Breakthrough on a Budget
Gold
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
Silver
entry Survivors, BBDO Moscow, Russia
entry Dodo open source pizza, BBDO Moscow, Russia
Bronze
entry N23, Action, Russia
Short-list
entry Delivery of Fate, Ruport, Russia
K8 Selfpromo
Silver
entry DeepBogusky, Andrey Tyukavkin, Latvia
Bronze
entry Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
K9 Creative Strategy
Gold
entry Birds Records, BBDO Moscow, Russia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Gold
entry Birds Records, BBDO Moscow, Russia
Silver
entry The Greatest Reads, Contrapunto, Russia
entry All At Once, Voskhod, Russia
Bronze
entry Tatarka – AU, Little Big family, Uzbekistan
Short-list
entry Last rave, Zebra Hero, Russia
N2 Audio branded content
Gold
entry Birds Records, BBDO Moscow, Russia
N3 Interactive branded content
Gold
entry Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
Short-list
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
N4 Branded events
Short-list
entry Trash talk, Nord DDB Riga, Latvia
N5 Brand experience
Gold
entry Trivial Pursuit Hotel, Communication Agency – Leo Burnett Moscow; Media Agency – OMD Media Direction, Russia
Silver
entry Wheelchange Tours, FCB Lisbon, Portugal
Short-list
entry Dodo open source pizza, BBDO Moscow, Russia
Special prize – Appreciation award
entry Wheelchange Tours, FCB Lisbon, Portugal
O. OUTDOOR
O1 Billboards
Gold
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
O4 Ambient
Bronze
entry Knowledge Leads to Freedom, Leavingstone, Georgia
entry Coming OutDoor, FCB Lisbon, Portugal
entry My Name Is Enough, Doping Creative Agency, Armenia
Short-list
entry We Are Siberia, TUTKOVBUDKOV, Russia
O5 Innovation in Оutdoor
Gold
entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
Special prize for national spirit
entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
P. PRINT
Silver
Серия работ The Navigate Poster, entry New York, entry Milan, entry London, entry Beijing, Leo Burnett Moscow, Russia
Bronze
entry Save Classic Blue (moved from P3 Innovation in Print), White Rabbit Budapest, Hungary
Short-list
entry That`s how we write the history, Royal Kusto, Kazakhstan
entry Hot Dog, Not Perfect Vilnius, Lithuania
entry Turn your intensity on, Not Perfect Minsk, Belarus
entry Cashless, Endorphin, Azerbaijan
entry A Regular Weapon, Possible Moscow, Russia
P4 Print Craft
Gold
entry Equal Colors, White Rabbit Budapest, Hungary
Short-list
Series Dolls, entry Dolls, entry Dolls Blue Dress, Acqua, Italy
R. RADIO & AUDIO
R1 Radio & Streaming
Gold
entry Birds Records, BBDO Moscow, Russia
Short-list
entry Sea of ideas, Leo Burnett Ukraine, Ukraine
R2 Excellence in Audio
Short-list
entry The sound of Indifference, watergunz, Georgia
MARKETING
A. BRAND EXPERIENCE & ACTIVATION
A2 Brand Experience
Silver
entry Trivial Pursuit Hotel, Communication Agency – Leo Burnett Moscow; Media Agency – OMD Media Direction, Russia
Short-list
entry N23, Action, Russia
entry Russian Yoga School, Zebra Hero, Russia
entry AI Versus, Voskhod, Russia
A3 Technology & Touchpoints
Bronze
entry AI Versus, Voskhod, Russia
Short-list
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
А4 Consumer Engagement
Bronze
entry We Are Siberia, TUTKOVBUDKOV, Russia
Short-list
entry N23, Action, Russia
entry Ad Blindness? Hacked!, getbob agency, Belarus
entry Let’s beer more local, GREAT, Russia
entry The taste of Moscow, Marvelous, Russia
A5 Strategy
Gold
entry Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)
Silver
entry Birds Records, BBDO Moscow, Russia
A6 Campaign
Bronze
entry We Are Siberia, TUTKOVBUDKOV, Russia
Short-list
entry Russian Yoga School, Zebra Hero, Russia
A7 Breakthrough on a Budget
Gold
entry N23, Action, Russia
Silver
entry VOKA SMARTFAKE, TDI GROUP, Belarus
Bronze
entry Delivery of Fate, Ruport, Russia
Short-list
entry Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)
C. PR
C1 PR Practices & Technics
Silver
entry A Team of One, Loong, China
Bronze
entry N23, Action, Russia
C2 Digital & Social
Silver
entry Russian Yoga School, Zebra Hero, Russia
Short-list
entry AI Versus, Voskhod, Russia
C3 Influencer
Silver
entry Birds Records, BBDO Moscow, Russia
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
Short-list
entry Russian Yoga School, Zebra Hero, Russia
C5 Campaign
Short-list
entry VOKA SMARTFAKE, TDI GROUP, Belarus
H. DIRECT
H1 Channels
Silver
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
Bronze
entry N23, Action, Russia
Short-list
entry Our Sea, Possible Moscow x Suprematika, Russia
H3 Digital & Social
Bronze
entry UFC CHATBOT, Outofthebox, Russia
H4 Strategy
Gold
entry N23, Action, Russia
H5 Campaign
Gold
entry Birds Records, BBDO Moscow, Russia
I. INNOVATIONS
I1 Innovations
Silver
entry DeepBogusky, Andrey Tyukavkin, Latvia
Bronze
entry Birds Records, BBDO Moscow, Russia
Short-list
entry Dodo open source pizza, BBDO Moscow, Russia
Special prize for craziness
entry DeepBogusky, Andrey Tyukavkin, Latvia
CREATIVE EFFECTIVENESS
E. CREATIVE EFFECTIVENESS
E1 Short-term Creative Effectiveness
Gold
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
E2 Long-term Creative Effectiveness
Short-list
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
E3 Breakthrough on a Budget
Gold
entry VOKA SMARTFAKE, TDI GROUP, Belarus
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
Gold
entry Kurnaya izba, Terminal design, Russia
Silver
entry Tashkent City Identity Design, MA’NO Branding, Uzbekistan
Bronze
entry OSOM, Voskhod, Russia
entry Classic Picnic Identity, Leo Burnett Ukraine, Ukraine
entry ME’MOR Architects Award, MA’NO Branding, Uzbekistan
Short-list
entry Digital Chain rebranding, Digital Chain, Cyprus
B2 Rebrand / Refresh of an Еxisting Brand
Silver
entry Kaspersky rebranding, Plenum.CX, Russia
Short-list
entry Forest Cats Redesign, 13 floor, Russia
entry ACME “A Journey Through Smart Life” Rebranding Campaign, Caption, Lithuania
entry Norebo, Ermolaev Bureau, Russia
entry Lamoda Rebranding, Shuka Design, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia
B3 Promotional Printed Materials
Bronze
entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
entry deSidera, Acqua, Italy
B4 Promotional Item Design
Bronze
entry Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)
Short-list
entry Digital Detox Line, Not Perfect Riga, Latvia
entry Yellow and white press, Salmon Graphics, Belarus
B5 Brand Environment & Experience Design
Bronze
entry The Peak, The Embassy, Italy
Short-list
entry Nova Artizana, OTVETDESIGN, Russia
entry Kaspersky rebranding, Plenum.CX, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia
B7 Design Craft
Bronze
entry #VictoryFont May, RT, Russia
Short-list
entry OSOM, Voskhod, Russia
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
Bronze
entry See the Future through Our Eyes, Possible Moscow, Russia
Short-list
entry Trip In The Dark, Voskhod, Russia
Q3 Social Media Design
Bronze
entry #VictoryFont May, RT, Russia
Q4 Design of virtual promo-tools
Short-list
entry BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold
entry Absolut Comeback / Recycle, Drama Queen Communications, Sweden
Silver
entry Woodker, PG Brand Reforming Poland, Poland/Belarus
entry Premiere of Taste, Depot branding agency, Russia
Bronze
entry Like a bird, OTVETDESIGN, Russia
Short-list
entry Redesign of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia
entry Dzuba, LOGA BIGA, Belarus
entry Yo&Go, Depot branding agency, Russia
entry Veivi: Delicate balance of wellbeing, Depot branding agency, Russia
X2 Packaging of non-food products
Gold
entry N23, Action, Russia
entry BRITE, Depot branding agency, Russia
Bronze
entry Canonpharma, REPINA branding, Russia
Short-list
entry WonderLab, Depot branding agency, Russia
X3 Innovation in Рackaging
Short-list
entry Zombeer – beer packaging, SLD Agency, Russia
entry Jägermeister custom label, Panda Digital, Russia
entry Natural packaging for natural products, Synthesis creative lab, Uzbekistan
PRIZES OF MASS MEDIA JURY
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry Traces, AIDA Pioneer, Belarus
entry Taxi on batteries, AIDA Pioneer, Belarus
entry Art of Quarantine, Looma, Ukraine
entry BALKONYARTIST, The Smarts, Bulgaria
entry FlyHome, TUTKOVBUDKOV, Russia
Special prize from MASS MEDIA JURY, introduced by Artox Media Digital Group
entry Ad Blindness? Hacked!, getbob agency, Belarus
Special prize from MASS MEDIA JURY for humor
entry Burger King France – Always Maintain Distance, Buzzman, France
SPECIAL PRIZES FROM FESTIVAL PARTNERS
Special prize from typography Druk-S
entry Hair Dryer, Salsa, Peru
Special prize from АКМА (Belarus) for Refreshing Event Solution
entry Canada Dry Snow Experience, Furia, Chile
Special prize from АCAR (Russia)
entry Complaining, Not Perfect Tallinn, Estonia
Special prize from NAAI (Uzbekistan)
entry Quarantine Entertainment, Kinograf, Ukraine
Congratulations to all the prize-winners!
Congratulations to all the prize-winners!