Muskan Manchanda

109 Articles Published | Follow:
Microdramas Meet CTV: Why Short-Form Vertical Stories Are Becoming a Streaming Ad Format
Vanity Metrics Are Dead: Why Brand Lift and CLTV Are Replacing Follower Count
The DPDP Act, One Year On: How Compliance Is Actually Playing Out in Indian AdTech
The CTV Fraud Nobody’s Talking About — Bot Traffic on the Big Screen
The Trade Desk, MiQ, Dentsu Amnet: Who’s Actually Winning India’s Programmatic Turf War
Programmatic Now 42% of India’s Digital Spend — What’s Driving the Next Leg of Growth
92% of Business Leaders Say They Use AI Personalisation — But Do Indian Consumers
Rs 8,000 Crore CTV Market: Is the Money Following the Eyeballs Yet?
50 Million and Counting: What India’s CTV User Base Milestone Means for Ad Inventory
Tier-2/3 Creators Are Growing Fastest — But Can’t Get Paid: India’s Creator Discoverability Gap
Podcast-First Creators Are Building Media Empires — What Brands Need to Know Before Sponsoring One
AVOD vs SVOD: Why Ad-Supported Streaming Is Winning the Next Phase of India’s OTT Wars
Predictive Bidding vs Manual Campaign Management — Is 2026 the Year Media Planners Stop Touching Bids?
The AI Slop Problem: What a ₹38 Crore-a-Year AI Channel Says About the Future of “Content”
Agentic Media Buying Has Arrived in India’s AdTech Scene
Shoppable CTV Is Here — Is Anyone in India Actually Buying From Their TV Yet?
DSP vs Direct: How Indian Media Planners Are Rethinking Programmatic Buying
From Awareness to Purchase in 48 Hours: Quick Commerce Campaign Case Studies
How CMP (Consent Management Platforms) Are Becoming Critical After the DPDP Act
Omnichannel in Practice: How One Retail Brand Unified CTV, Social & D2C in One Campaign