Muskan Manchanda

74 Articles Published | Follow:
When AI writes the brief, the creative, and the report — what’s left for the agency
AI in influencer discovery — how platforms are matching brands to creators now
Open Web vs Walled Gardens — Where Are Indian Brands Actually Putting Their CTV Money?
The Brief That Never Existed — Why CTV Creative Is Still an Afterthought
The CTV Budget Nobody Talks About — How Brands Actually Allocate, and Why
Ad fraud in India — how big is the problem and who is actually solving it
What ChatGPT and AI search mean for paid search advertising in India
Why regional language content on OTT is the biggest opportunity brands are missing
Why influencer marketing is merging with performance marketing in 2026
The Privacy Reckoning — How Indian Brands Are Planning CTV Targeting Without Cookies
Pause ads, QR codes, and interactive formats — the new language of CTV advertising
What programmatic CTV actually means and how it works in practice
The Rise of Agentic Media Buying — When AI Starts Making Campaign Decisions on Its Own
The Rise of Nano Influencers — Why 10,000 Followers Can Outperform 1 Million
CTV measurement explained — why it’s still the industry’s biggest unsolved problem
How Blinkit, Zepto and Swiggy Instamart became serious ad platforms overnight
What ASCI’s influencer disclosure rules mean for brands and creators in practice
The Anatomy of a Great CTV Campaign
First-Party Data Explained
PR’s People Problem: The Industry Is Burning Its Best and Brightest