Muskan Manchanda

109 Articles Published | Follow:
Regional OTT’s Ad Yield Problem — Why Vernacular Platforms Still Get Undervalued CPMs
The AI-Assisted Ad That Went Viral — What the Data Says About Audience Reception
Interactive Voice Ads on CTV — Are Smart Remotes the Next Ad Format Frontier
The Return of Long-Form — Why Podcasts and YouTube Essays Are Pulling Premium Sponsorships Back
Contextual AI Targeting 2.0 — Beyond Keywords to Scene and Sentiment Detection
The Subscription Creator — Is Patreon-Style Recurring Revenue Finally Working in India
The Quick Commerce Launch Playbook — Anatomy of a 10-Minute-Delivery Product Drop
AI Attribution on the Big Screen — Can Brands Finally Prove a CTV View Drove a Sale
Synthetic Focus Groups — Are Brands Really Testing Creative on AI-Simulated Audiences Now
The Curation Layer: Why Supply-Side Platforms Are Becoming Agencies in Disguise
The Creator Billboard Effect — Why DOOH Is Becoming CTV’s Unexpected Ally
The Formalisation Wave: Why More Indian Creators Are Registering as Businesses, Not Freelancers
The Real Cost of Programmatic “Leakage” — Auditing Where Your Ad Rupee Actually Goes
Microdrama Creators Are the New Soap Opera — And Brands Are Already Sponsoring Them
Why The Trade Desk and Global DSPs Are Suddenly Investing in Agency Education Programs in India
When Smart TV Supply Outpaces Ad Demand: Inside India’s CTV Inventory Glut
AI Personalisation Adoption Hits 92% Globally — Where Indian Brands Are Actually Lagging
FAST Channels in India — Are Free Ad-Supported Streaming Apps Building Real Scale Yet
The WAVES Platform, One Year In: Has Government Backing Actually Changed Creator Economics
Inside a Microdrama Brand Integration: How One D2C Label Sponsored a Vertical Series Instead of a Reel