Muskan Manchanda

76 Articles Published | Follow:
The AI Slop Problem: What a ₹38 Crore-a-Year AI Channel Says About the Future of “Content”
Agentic Media Buying Has Arrived in India’s AdTech Scene
Shoppable CTV Is Here — Is Anyone in India Actually Buying From Their TV Yet?
DSP vs Direct: How Indian Media Planners Are Rethinking Programmatic Buying
From Awareness to Purchase in 48 Hours: Quick Commerce Campaign Case Studies
How CMP (Consent Management Platforms) Are Becoming Critical After the DPDP Act
Omnichannel in Practice: How One Retail Brand Unified CTV, Social & D2C in One Campaign
Ad Fraud in India’s Programmatic Ecosystem — Scale, Sources & Solutions
Podcast Creators in India — The Monetisation Models That Are Finally Working
How AI-Generated Creatives Performed Against Human-Made Ads in A/B Testing
When Purpose-Led Advertising Works — Decoding India’s Most Shared Campaigns of 2026
Behind the Scenes: How a Cross-Screen IPL Campaign Was Orchestrated in Real Time
How Indian Creators Are Navigating SEBI & ASCI Guidelines in 2026
Second-Screen Behaviour in Indian Households: What It Means for CTV Ad Strategy
The UGC Revolution: How Brands Are Building Content Engines Without Studios
How a D2C Brand Used UGC + Paid Amplification to Hit ₹100 Cr Revenue
Supply Path Optimization — The AdTech Concept Indian Agencies Are Slowly Waking Up To
Data Clean Rooms 101: Why Every Large Indian Brand Needs to Understand This
Generative AI in Indian Ad Production: Cost Savings vs Creative Compromise
Retail Media Networks: Why Blinkit, Zepto & Swiggy Are the New Ad Platforms