Muskan Manchanda

80 Articles Published | Follow:
CTV measurement explained — why it’s still the industry’s biggest unsolved problem
How Blinkit, Zepto and Swiggy Instamart became serious ad platforms overnight
What ASCI’s influencer disclosure rules mean for brands and creators in practice
The Anatomy of a Great CTV Campaign
First-Party Data Explained
PR’s People Problem: The Industry Is Burning Its Best and Brightest
Why Media Is Moving from Traffic to Trust
Quick Commerce as a Core Media Channel
The Micro-Influencer Takeover: Why Indian Brands Are Ditching Celebrities
The Vernacular Gold Rush: How Regional Language Marketing Is Rewriting Campaign Strategy
Industry 5.0: Reclaiming the Human Edge in a Machine-Led World
Privacy-First Data Strategy: Why the Future of Marketing Will Be Built on Trust
The “Invisible Work” Conversation: Rethinking How Workplaces Support Women in 2026
Action-Oriented Sustainability: Why Brands Are Being Asked to Prove It
Sustainability as a Competitive Advantage: Beyond Regulatory Compliance
Collapse of the Marketing Funnel: When Brand and Performance Stop Living in Separate Rooms
Micro-Influencers and Niche Engagement
How Generative AI Is Reshaping Creative Strategy and Client Outcomes in 2026
The Shift from Experimental AI to “Agentic” Operations
Performance Accountability in Influencer Marketing