MiQ India strengthens its business team with key appointments

MiQ, the leading global programmatic media partner, announced new additions to its India team, with the appointment of Ashish Ashdhir as Regional Director – Sales (West), Sameer Bajaj as Regional Director – Sales (North) and Yasser Suhail as Director – Strategy. The appointments reinforce MiQ’s focus on deepening client engagement and agency partnerships, emphasising the importance of the growing Indian programmatic market and preparing for the company’s next phase of growth.

Ashish Ashdhir who joins MiQ as Regional Director – Sales (West), will focus on strengthening agency partnerships and driving business growth across the West region. He brings extensive experience across media sales, revenue management, and agency relationships, and has a strong understanding of the media ecosystem and the evolving needs of advertisers and agency partners.

Prior to joining MiQ, he held multiple roles leading agency relationship management for JioHotstar, Viacom18 Media, and Times Internet, among others.

“I am pleased to be joining MiQ and bringing my experience across India’s rapidly evolving OTT and media landscape, to help drive our next chapter of growth. MiQ’s ability to combine data, technology and media expertise has established it as a trusted programmatic partner for marketers across the world. I am excited to work closely with our brand and agency partners to unlock new opportunities, build stronger partnerships and secure sustainable growth together,” says Ashish Ashdhir, Regional Director – Sales (West), MiQ.

Sameer Bajaj joins MiQ as Regional Director – Sales (North), and in this new role will focus on strengthening MiQ’s client and agency relationships, and lead new business avenues across North India. With over 18 years of experience across the media and adtech ecosystem, Sameer brings expertise in business building, product launches and scaling businesses in a rapidly evolving media and advertising landscape.

Prior to joining MiQ, he has held leadership roles across prominent industry businesses including Silverpush, Convosight, Sony Pictures Entertainment and Star TV Network, bringing a strong understanding of the evolving intersection of media, technology and advertising.

“I am excited to be joining MiQ at this transformative time for the digital advertising industry. Data and technology are increasingly reshaping how brands reach consumers, and MiQ is poised to help marketers unlock greater value from their campaigns and better connect with audiences. I look forward to bringing my experience to help drive the next stage of growth for MiQ in India,” says Sameer Bajaj, Regional Director – Sales (North), MiQ.

Yasser Suhail, who joins MiQ as Director – Strategy, in his role will focus on driving business growth, leveraging his expertise across digital strategy, business development and client leadership. Over the course of his 15+ year career, he has worked across both agencies and brands, leading digital businesses and strategic partnerships across sectors including FMCG, health and fitness, entertainment and D2C.

Prior to joining MiQ, Yasser served as Vice President – Client Services at Wavemaker (WPP Media) and has also held leadership roles at GOQii and Publicis Media. His experience across the agency and brand ecosystem brings a strong understanding of clients, markets and the opportunities shaping digital business growth.

“I am excited to begin a new chapter with MiQ. After 15 years in digital marketing across brands, agencies and different sides of the industry, I am looking forward to bringing my experience to MiQ and also learning from some of the best in the business. It’s an exciting time to be working at the intersection of data, technology and media, and I can’t wait to see what we build together,” says Yasser Suhail, Director – Strategy, MiQ.

“We are pleased to welcome Ashish, Sameer, and Yasser to MiQ, as we accelerate our growth ambitions in India. Their distinct sets of strengths and deep industry experience will further sharpen our capabilities across sales, agency partnerships and client strategy. Ashish’s deep experience across the OTT and media ecosystem will be valuable as we strengthen our engagement with brands and agencies, while Sameer’s understanding of the media and adtech landscape will help us deepen client partnerships and expand our presence in the North. Yasser’s experience across agencies and brands will further strengthen our ability to translate data, technology and innovation into powerful business outcomes for our clients. Together, I am certain that their contributions will be a key part of driving the next phase of MiQ’s growth in India,” says Ribhu Mishra, VP – Revenue, MiQ.

The appointments come as MiQ continues to invest in its India business and strengthen its leadership capabilities across sales, client strategy and partnerships. As the digital advertising landscape evolves rapidly, bringing together leaders with diverse experience across agencies, brands, media and adtech will further strengthen MiQ’s ability to help marketers navigate complexity, unlock the value of data and technology and drive meaningful business outcomes.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.