Hyundai Turns a Newspaper Ad Into a Voice Experience
A button on the Hindustan Times front page plays an AI voice, giving readers a taste of the assistant inside the SUV
Newspaper ads are meant to be read. Hyundai’s new one wants to be listened to. On the front page of Hindustan Times, the carmaker’s print ad for the BAYON, its new mid-sized SUV, carries a button. Press it, and an AI voice begins extolling the car, turning a still page into a small moment of delight.
It’s a smart use of the medium because print rarely earns a second look. Getting people to rewatch an ad online is hard enough, yet this ad gives readers a reason to pause, press and listen, perhaps more than once.
The voice is artificial on purpose. Hyundai calls the BAYON “a bold new chapter in intelligent mobility”, and the car leans heavily on its AI assistant. So the ad doesn’t merely describe the idea; it demonstrates it. Show, don’t tell, is one of the cardinal rules of great storytelling, after all. The reader meets the technology before meeting the car.
In the BAYON, the pitch is simple: say “Hey Hyundai” and ask, instead of jabbing at the screen while driving or leaning forward from the back seat. SoundHound AI provides the voice, Perplexity the intelligence, and Nvidia the processing power.
Intelligent technology makes life easier, not busier. The BAYON’s ad aces that test.
Video : https://we.tl/t-wW6zCqU93d1zb9Zp
